Lucozade Sport Trials Edible Packaging at Sports Events
Lucozade Ribena Suntory has teamed up with materials engineering start-up Skipping Rocks Lab to trial their revolutionary Ooho product at selected running events beginning in September 2018.
The Oohos are made entirely from seaweed extract; edible and compostable, they naturally biodegrade in four to six weeks – just as quickly as a piece of fruit. Ooho can be treated exactly like any other natural food and can be eaten or disposed of in food waste bins.
Oohos filled with Lucozade Sport drinks and gels will be trialled at Richmond Marathon on 16th September and Tough Mudder in West Sussex on 29th September. At each trial, hundreds of Oohos will be handed out to participants to gauge their responses to plastic-free hydration. Alongside this, Lucozade Ribena Suntory will be carrying out research to better understand the long-term opportunity for plastic alternatives at mass-participation sporting events.
Lucy Grogut, Head of Lucozade Sport at Lucozade Ribena Suntory, comments: “Lucozade Sport-filled Oohos are a completely new and exciting way to deliver the UK’s favourite sports drink to our consumers. They offer us a hugely exciting opportunity to reduce plastic use in the long-term, especially at mass-participation sporting events. As a company, we are always striving to do the right thing and this partnership is a positive step in becoming more sustainable.
Head of Lucozade Sport