Ribena announces next green move
Ribena is celebrating over 10 years of making its bottles from 100% recycled plastic, also known as rPET, which has prevented 40,000 tonnes of additional plastic from being produced – the equivalent weight of around 30,000 Ford Fiestas.
Ribena was the first UK soft drink brand to use 100% recycled plastic bottles and is now introducing additional ways to make its packaging even more sustainable.
The brand has just finished a successful trial of a new light weighted 500ml bottle – its best-selling drinks bottle – which will save 325 tonnes of plastic annually when the roll out begins in January. Ribena is also moving to ensure that the trays Ribena squash concentrate bottles are delivered on are made from 100% recycled board. This follows an earlier move to make the trays used for Ribena cartons from 100% recycled paperboard. Together these changes should save 406 tonnes of new board from being produced each year.
Ribena’s continued innovation is one of many ways that Lucozade Ribena Suntory is reinventing its relationship with single-use plastics. Most recently, the company signed WRAP’s UK Plastics Pact. As a signatory, it has agreed to eliminate problematic or unnecessary single-use plastic packaging and ensure 100% of its plastic packaging is reusable, recyclable or compostable by 2025
As a founding member of The UK Plastics Pact it is fantastic to see Lucozade Ribena Suntory taking proactive steps to minimise its impact on the environment. As a brand, Ribena changed its bottles to 100% rPET more than ten years ago,
and it is great to see the company continue to innovate.