Our Philosophy

We have a strong culture, with principles centred on responsibility, these guide our business towards creating harmony with people and nature.

sfbgbi mizu to ikiru

Our Purpose

To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.

splashing water

Our values

Yatte Minahare

Since the beginning, we have found challenges to be opportunities to make things better. This mindset is summarised in Yatte Minahare. A rallying call from our founder Shinjiro Torii to dream big, take challenges and never give up.

We want to create an environment that welcomes boldness and imagination, where fear is rejected and failure is seen as part of the path for improvement and growth. We want our employees to be agile thinkers, confident in their ability to innovate and solve problems with new approaches.

Giving back to society

People love our brands because of the joy they provide. They are part of shared moments of celebration, quiet happiness or great family memories. The delightful experiences they live with our drinks enrich their lives.

But Suntory stands not just for enjoyment, but for responsibility. We recognise the importance of the world around us. We aim to give back generously to the world and to society and build long-lasting, mutually beneficial relationships.

Growing for Good

We want to be a company that always has a positive impact on its community. We want a better, brighter future for everyone, and we take concrete steps to make that happen.

But we know that the bigger we are, the greater our positive impact can be. That’s where our vision of Growing for Good comes from. It provides a focus on sustainable growth, as we realise that both good and growth are equally important.

This vision applies to the company as a whole and each individual. It’s not just about supporting the company’s growth, but growing ourselves: learn new things, try new things, and become better in everything we do.