There’s so much more to us than innovation and great-tasting drinks; we’re also passionate about doing the right thing. Protecting our natural environment is a huge part of this
This means we’re always on the look-out for new ways of working with our blackcurrant growers - an army of 38 third, fourth and fifth-generation fruit farmers, who are responsible for growing the 10,000 tonnes of British blackcurrants that go into making Ribena.
To help us fill the 630,000 bottles of Ribena produced each day, our growers farm blackcurrants from over 4,000 acres of British countryside. Therefore, we have a huge responsibility to ensure that we source sustainably and for us this means supporting our growers to protect the environment and natural resources where they operate.
How are we doing this?
Amazing fruit production relies on fertile soil, water availability, natural pest control and pollination.
So, to ensure we produce the tastiest and most sustainable crops possible, we employ a full-time agronomist (an expert in soil health) who works closely with our growers to put in place annual Biodiversity Action Plans (BAPs) and has been doing so since 2004.
We’ve also partnered with FWAG (Farming & Wildlife Advisory Group) to ensure each of our growers has a resilient biodiversity plan that is tailored to the individual habitats found in and around their farms. With farms spanning the breadth of the UK; from Blairgowrie in Scotland to Herefordshire on the Welsh borders this ensures all climates are catered for.
Protecting farm wildlife is an all-year round job for our growers but here’s what they’ve achieved so far:
All of this has helped to protect some of the UK’s most endangered wildlife, with dormice, grass snakes, otters, yellow hammers, bumble bees, skylarks, bats and bumblebees all sited on our farms.
Our Growing for Good mission is to be in harmony with people and nature and our blackcurrant growers play a huge role in helping us to achieve this aim.
Together with the help of FWAG, we work tirelessly to ensure every blackcurrant that goes into Ribena has been sustainably farmed so that blackcurrants can be enjoyed by consumers and wildlife in years to come – whether that be as a cosy habitat or a delicious drink!
Agronomist at Lucozade Ribena Suntory
The Wildlife Trust
We encourage everyone at LRS to take responsibility for the world around us by offering a day of volunteering at local Wildlife Trust reserves around the UK. With our volunteering days we’re able to support our local community and enjoy being healthy and active outdoors. It’s a win-win.