In harmony with nature
As a business, we have a massive opportunity and huge responsibility to look after our natural environment. And everybody at LRS takes this seriously.
That’s why we’re extremely proud to be a signatory to the Soft Drinks Sustainability Roadmap, working in partnership with the Department of Environment, Food & Rural Affairs (DEFRA) and the Water and Resources Action Programme (WRAP).
We support The Wildlife Trust and our relationship goes way beyond fundraising. We encourage everyone at LRS to take responsibility for the world around us by offering a day of volunteering (we call them Grow Days) at local Wildlife Trust reserves. With our Grow Days, we’re able to support our local community, while getting away from our desks to be healthy and active outdoors. It’s a win-win.
We’re always on the look-out for new ways of working to protect and regenerate the natural environment. Ribena sources blackcurrants from 33 growers from across the UK. Our lovely growers are responsible for 4,000 acres, about 2,000 rugby pitches, worth of British countryside, giving us a massive opportunity to look after our precious wildlife.
Since 2004 they’ve worked closely with our resident agronomist (an expert in soil management and crop production) to put in place annual Biodiversity Action Plans (BAPs).
We have now partnered with FWAG (Farming & Wildlife Advisory Group) to ensure each of our growers has a resilient biodiversity plan that is tailored to the individual habitats found in and around their farms.
Specific elements of the plans include:
- Restricting hedge trimming – ensuring berries and seeds remain available as a food source for as long as possible.
- Establishing rough field margins – rough grasslands are a key habitat for many animals and invertebrates.
- Erecting nest boxes around fields – nest boxes provide birds with shelter and safety from predators.
- Establishing new hedgerow trees – planting native trees helps provide wildlife with food and safety.
So far, our growers have:
- Restored 200 miles of rough field margins, that’s enough to hedge the entire M4 corridor.
- Built over 2,000 nest boxes which have provided a safe home to hatch over 5,000 fluffy chicks.
- Sown an area bigger than the City of London with pollen and nectar rich species for the benefit of birds, bees and butterflies.
- Created wetlands, restored ponds, planted woodlands and built bee hotels.