We want to revolutionise the soft drinks world. In true Yatte Minahare style, we’re on a mission to quench the world’s thirst for amazing flavours with exciting, life-enhancing drinks.
We’re on a mission to make great tasting drinks that are healthier, and at the same time we’re encouraging consumers to choose our low-cal varieties.
This is the taste of things to come…
More refreshment, less sugar: we’re taking sugar out, 50% out in fact. All of our new or existing added sugar drinks will have 4.5g of total sugar or less per 100ml (around a teaspoon).
An active life is a happy life: we want to inspire people to move more through our actions, our brands, and our sports/activity partners.
Knowledge is power: we’ll communicate what’s in our drinks in a simple and transparent way (and we have a lovely consumer care team and nutritionist on hand to answer any questions).
We will always produce great-tasting drinks that put consumers' health and wellbeing first
All drinks with added sugar will have less than 4.5g total sugar per 100ml (approximately a teaspoon)
All our brands will have zero or low calorie alternative.
We will help our consumers make healthier drinking choices
New partnerships exploring consumer behaviour and motivation.
Always show calories on front of pack.
We will inspire people to move more
Establish a ‘Movement’ Fund, supporting disadvantaged groups to access sport and activity
£30m investment over the next 3 years in a campaign to inspire people to move more
We will become one of the healthiest places to work
Actively promoting and encouraging health and wellness for all employees.
Inspire our employees with our Made to Move challenge .
It is important to us that we give the consumer great-tasting drinks to be enjoyed at the right time and for the right occasion. I am excited to work side-by-side with our development teams to provide scientific insight into the latest innovations that will help develop the next generation of healthy drinks.
Dr Caroline Saunders,
Principal Nutrition Scientist
The new recipes will start appearing on shelf from April 2017 and will have an approximate carbohydrate (and sugar) reduction of 50%.
From this date onwards, those consumers who use Lucozade Energy for self-treatment for medical conditions will need to adjust the amount of liquid they normally drink.
We advise you to always check the back of the bottle or can for details of the nutritional information, and if you have concerns, please speak to your healthcare professional.
If you are a person with diabetes who uses Lucozade Energy for self-treatment, we have put together some information you can read here. If you have questions regarding the recipe change, please contact our consumer care team.