We have surpassed our initial goal to get more than one million people moving. However Lucozade Ribena Suntory doesn’t want to sit still now that we’ve exceeded our initial targets. In 2019, we’ve evolved our Made To Move thinking to ensure that we create a long-lasting legacy of improved physical and mental wellbeing throughout the country. We have started to scrutinise our data to understand better what the barriers are to getting people moving. While we remain committed to helping everyone to move, we’ve spotted that the hardest audience for us to move is women aged over 16, who often feel intimidated by the challenge of making exercise a part of their daily routine. Our renewed focus is to continue to inspire people to get moving through exciting and innovative partnerships, and also to improve the chances of people moving – by removing barriers in the way.
Firstly, we are working with the FA in a new partnership that champions England’s women’s football team - The Lionesses. We will work with the likes of Steph Houghton, Toni Duggan, Nikita Parris, Jade Moore and Izzy Christiansen to inspire women to play more football.
Lucozade Sport supported the Lionesses while they were in France for the World Cup. We put these incredible athletes onto our bottles to help get everyone in the country roaring them on in France. Central to the campaign is a participation initiative aimed at getting more women playing sport in the UK. We have entered into a unique partnership with pitch providers Goals and Powerleague, to enable Lucozade Sport to give away 90,000 free pitch minutes up and down the country for women to start playing.