Desktop Fitness 01 Jumping 3
Desktop Fitness 01 Jumping 3

Moving On Fitness

In 2016, Lucozade Ribena Suntory announced two campaigns aimed at unlocking healthier lifestyles. Through the power and reach of Lucozade Sport, we invested £30 million in our Made to Move platform, inspiring the public to get active. We also established a ‘Movement Fund’ to help disadvantaged 16-24 year olds use sport as a way to improve their lives, no matter their circumstances. Every step forward has been hard-fought but hugely successful. 

Moving On Fitness

In 2016, Lucozade Ribena Suntory announced two campaigns aimed at unlocking healthier lifestyles. Through the power and reach of Lucozade Sport, we invested £30 million in our Made to Move platform, inspiring the public to get active. We also established a ‘Movement Fund’ to help disadvantaged 16-24 year olds use sport as a way to improve their lives, no matter their circumstances. Every step forward has been hard-fought but hugely successful. 

Desktop 1 01 900x460 M2M Fitness Hero
Desktop Fitness 02 Running 1

Made To Move

From working with Harry Kane and Anthony Joshua to developing a Lucozade Sport app, our Made to Move campaign set an ambitious target of getting one million people moving more by 2020.

Desktop 2 01 300x300 M2M Toughmudder
To date - and nearly eighteen months early - 
we’ve got more than
one million*
people moving more.

*all figures accurate as of June 30th 2018.

Made To Move

From working with Harry Kane and Anthony Joshua to developing a Lucozade Sport app, our Made to Move campaign set an ambitious target of getting one million people moving more by 2020.

Desktop 2 01 300x300 M2M Toughmudder
To date - and nearly eighteen months early - 
we’ve got more than
one million*
people moving more.

*all figures accurate as of June 30th 2018.

Desktop 2 01 300x300 M2M Toughmudder
To date - and nearly eighteen months early - 
we’ve got more than
one million*
people moving more.

*all figures accurate as of June 30th 2018.

Desktop 3 01 261x263 M2M Mobile App Icon
Desktop 3 01 261x263 M2M Mobile App Icon

Made To  Move Mobile App

What is it? 

Our Made to Move app syncs with Android and iPhone smartphones to clock the number of steps - or rides, swims and distance covered in a wheelchair re-calculated back into steps -  users are doing. For every 5,000 steps made, ‘movers’ are entered into a daily prize draw. Those who manage 5,000 steps three times in one week are automatically entered into a major weekly competition with holidays and money-can’t-buy prizes up for grabs. 

The app is one of our most effective tools for getting people exercising – personal challenges, badges, nutrition, training advice and a healthy serve of competition spurs movers to push on and move more. 

Made To  Move Mobile App

What is it? 

Our Made to Move app syncs with Android and iPhone smartphones to clock the number of steps - or rides, swims and distance covered in a wheelchair re-calculated back into steps -  users are doing. For every 5,000 steps made, ‘movers’ are entered into a daily prize draw. Those who manage 5,000 steps three times in one week are automatically entered into a major weekly competition with holidays and money-can’t-buy prizes up for grabs. 

The app is one of our most effective tools for getting people exercising – personal challenges, badges, nutrition, training advice and a healthy serve of competition spurs movers to push on and move more. 

Desktop 3 02 920x460 M2M Mobile App Hero

Made To Move Mobile App Achievements

Made To Move Mobile App Achievements

135 million

total steps

97,000

app downloads

9,000

app sessions on average per week

10.5 million

metres swum

576 million 

metres cycled

Ranked in

Apple’s top 10 Health & Fitness apps

Former number

#1

Google Play app

5,423 challenges completed

(new feature launched in 2018)

261,986

badges won

£90,000

worth of prizes given away 

135 Million

total steps

97,000

app downloads

9,000

app sessions on average per week

Desktop 3 03 300x300 M2M Statement Image 1

10.5 million

million metres swum

576 million 

million metres cycled

Ranked in

Apple’s top 10 Health & Fitness apps

Former number

#1

Google Play app

5,423 challenges completed

(new feature launched in 2018)

261,986

badges won

Desktop 3 03 300x300 M2M Statement Image 2

£90,000

worth of prizes given away 

Desktop Fitness 03 Jumping 1
Desktop Fitness 03 Jumping 1

Key Movement Partners

We’ve teamed up with a number of leading fitness influencers and organisations to reach and inspire as many people to move as possible.

Key Movement Partners

We’ve teamed up with a number of leading fitness influencers and organisations to reach and inspire as many people to move as possible.

Emily Skye

Emily Skye, a leading fitness influencer, created bespoke workout videos - getting 30,000 women in the UK aged 16 and over moving.

Desktop 4 01 Carousel Emily Skye

Anthony Joshua

Boxing superstar Anthony Joshua led a special public session at the Olympic Park in January 2017 to launch our partnership with Our Parks, where over 400 people joined him to punch and kick their way through his masterclass.

Desktop 4 02 Carousel Anthony Joshua

Our Parks

Free community exercise classes across London. 37,000 people jumped on board in 2017 and 2018 is set to provide a further 100,000 free to access movement opportunities in spaces across the capital. 

Desktop 4 04 Carousel Our Parks

Harry Kane

We partnered with The FA to give members of the public the chance to play football with Tottenham and England striker Harry Kane at Powerleague Vauxhall, with our collaboration successfully used to promote the free pitch hours.

Desktop 4 03 Carousel Harry Kane

Powerleague

Lucozade Sport delivered 87,789 movers by giving away 8,000 free pitch hours at Powerleague sites across the UK.

Desktop 4 05 Carousel Power League

Tough Mudder

In 2017, Lucozade Sport’s digital workout series #WorkoutWednesday partnership with Tough Mudder got an extra 66,000 muddy movers moving 

Desktop 4 06 Carousel Tough Mudder

London Marathon


Lucozade Sport and Strava gave 40,000 people a shot at winning a place in the Virgin Money London Marathon by running 5k. The total distance run by entrants was almost enough to get to the moon and back! 

Desktop 4 07 Carousel London Marathon

Emily Skye

Emily Skye, a leading fitness influencer, created bespoke workout videos - getting 30,000 women in the UK aged 16 and over moving.

Desktop 4 01 Carousel Emily Skye

Anthony Joshua

Boxing superstar Anthony Joshua led a special public session at the Olympic Park in January 2017 to launch our partnership with Our Parks, where over 400 people joined him to punch and kick their way through his masterclass.

Desktop 4 02 Carousel Anthony Joshua

Our Parks

Free community exercise classes across London. 37,000 people jumped on board in 2017 and 2018 is set to provide a further 100,000 free to access movement opportunities in spaces across the capital. 

Desktop 4 04 Carousel Our Parks

Harry Kane

We partnered with The FA to give members of the public the chance to play football with Tottenham and England striker Harry Kane at Powerleague Vauxhall, with our collaboration successfully used to promote the free pitch hours.

Desktop 4 03 Carousel Harry Kane

Powerleague

Lucozade Sport delivered 87,789 movers by giving away 8,000 free pitch hours at Powerleague sites across the UK.

Desktop 4 05 Carousel Power League

Tough Mudder

In 2017, Lucozade Sport’s digital workout series #WorkoutWednesday partnership with Tough Mudder got an extra 66,000 muddy movers moving 

Desktop 4 06 Carousel Tough Mudder

London Marathon


Lucozade Sport and Strava gave 40,000 people a shot at winning a place in the Virgin Money London Marathon by running 5k. The total distance run by entrants was almost enough to get to the moon and back! 

Desktop 4 07 Carousel London Marathon
Desktop Fitness 04 Running 2
Desktop Fitness 04 Running 2


Made To Move: Our Next Steps

As of July 2018 we have already exceeded our aim of getting one million people moving more. But we’re not going to stand still. 

What’s next?

We will continue to motivate people and generate movers.

Crucially, with our learnings and success we think we can support others in making strides in this area. We know we have a great app that is proven to motivate, and we’re determined to put it to work for everyone.

We’re building partnerships with some of the country’s biggest employers to stir up a competitive spirit between their employees to get them moving, again and again.

Look out for news in the coming weeks as we work on widening participation and creating a legacy that builds on all that we’ve achieved so far.


Made To Move: Our Next Steps

As of July 2018 we have already exceeded our aim of getting one million people moving more. But we’re not going to stand still. 

What’s next?

We will continue to motivate people and generate movers.

Crucially, with our learnings and success we think we can support others in making strides in this area. We know we have a great app that is proven to motivate, and we’re determined to put it to work for everyone.

We’re building partnerships with some of the country’s biggest employers to stir up a competitive spirit between their employees to get them moving, again and again.

Look out for news in the coming weeks as we work on widening participation and creating a legacy that builds on all that we’ve achieved so far.

Desktop 5 01 900x460 M2M Our Next Steps B Active Hero
Desktop Fitness 05 Cogs
Desktop Fitness 05 Cogs

Methodology On Made To Move

Our Made to Move campaign aims to get people moving, and we’ve taken our pledge to encourage activity and a healthier nation seriously. We’re keeping things honest and accurate with ‘movers’ only qualifying if they pass our strict criteria. You can read in full detail how we’re doing this here.

Methodology On Made To Move

Our Made to Move campaign aims to get people moving, and we’ve taken our pledge to encourage activity and a healthier nation seriously. We’re keeping things honest and accurate with ‘movers’ only qualifying if they pass our strict criteria. You can read in full detail how we’re doing this here.

Desktop 6 01 900x460 M2M Methodology Hero
Desktop Fitness 07 Netball
Desktop Fitness 07 Netball

Movement Fund

LRS’s Movement Fund kicked-off in 2018. This fund is being handed out to a charity partner over three years to make a significant impact on people’s lives through sport. 
We are delighted to announce that, in partnership with Active Communities Network, we launched B Active.

Movement Fund

LRS’s Movement Fund kicked-off in 2018. This fund is being handed out to a charity partner over three years to make a significant impact on people’s lives through sport. 
We are delighted to announce that, in partnership with Active Communities Network, we launched B Active.

Desktop 7 01 900x460 Movement Fund B Active Hero

Who is Active Communities Network?

Active Communities Network (ACN) is a sport for development charity which uses sport and exercise as a route into education, training and employment.

Desktop 7 02 390x440 Movement Fund ACN Chart

What’s B Active?

The programme gives young people across the UK access to sports and physical activity, regardless of financial circumstance. 

The programme is being rolled out in five regions - London, South Wales, Belfast, Manchester and Hull and will improve the wellbeing and future prospects of young people whose situations could prevent them from engaging in a more active, healthy and productive lifestyle. 

The LRS Movement Fund is also funding an academic partner to carry out a three-year study that will closely examine behavioural change over this period.
Read more on ACN’s website here.

Desktop 7 03 390x440 Movement Fund B Active 1
Desktop 7 04 390x440 Movement Fund B Active 2

Recruitment

Volunteer youth workers will be recruited and trained to help deliver a tailored programme. The sessions are likely to include a number of physical activities as well as opportunities for sessions on nutrition, mental health and wellbeing. 

Volunteers of the programme will achieve both accredited and non-accredited qualifications throughout the programme which will assist future development for themselves and their communities. 

What are the benefits for our participants?

Better physical health 

Better wellbeing and levels of self-efficacy 

Increased and sustained levels of participation in physical activity 

Greater aspirations

Improved skills and knowledge applied through volunteering and social action

What are the benefits for our participants?

Better physical health 

Better wellbeing and levels of self-efficacy 

Increased and sustained levels of participation in physical activity 

Greater aspirations

Improved skills and knowledge applied through volunteering and social action

"Our new partnership with LRS is a coming together of a charity and a company that have a shared commitment to sport and physical activity as a driver of personal and social development for people and communities. In working together we will create new opportunities for participation, new coaches and community activators and create healthier and more connected communities across Britain and Northern Ireland, especially in those communities where opportunities are limited and young people face significant challenges. We look forward to demonstrating this impact in the coming years.”

180x180 Gary Stannett

Gary Stannett MBE

Chief Executive, 
Active Communities Network

“The B Active programme means a lot to me. Not everyone has the money to go to the gym so an initiative like this helps me stay healthy and stay out of trouble. The session is important within my community as it gives people an opportunity to come together and it’s not just about the fitness as you come here and can meet new people, engage and most importantly have fun.” 

180x180 Michale KuKu

Michael Kuku

B Active ambassador
Active Communities Network

The LRS Movement Fund is also funding an academic partner to carry out a three-year study that will closely examine behavioural change over this period.

Visit www.activecommunities.org.uk/b-active for more on the programme.

Who is Active Communities Network?

Active Communities Network (ACN) is a sport for development charity which uses sport and exercise as a route into education, training and employment.

Desktop 7 02 390x440 Movement Fund ACN Chart

What’s B Active?

The programme gives young people across the UK access to sports and physical activity, regardless of financial circumstance. 

The programme is being rolled out in five regions - London, South Wales, Belfast, Manchester and Hull and will improve the wellbeing and future prospects of young people whose situations could prevent them from engaging in a more active, healthy and productive lifestyle. 

The LRS Movement Fund is also funding an academic partner to carry out a three-year study that will closely examine behavioural change over this period.

Read more on ACN’s website here.

Desktop 7 03 390x440 Movement Fund B Active 1
Desktop 7 04 390x440 Movement Fund B Active 2

Recruitment

Volunteer youth workers will be recruited and trained to help deliver a tailored programme. The sessions are likely to include a number of physical activities as well as opportunities for sessions on nutrition, mental health and wellbeing. 

Volunteers of the programme will achieve both accredited and non-accredited qualifications throughout the programme which will assist future development for themselves and their communities. 

What are the benefits for our participants?

Better physical health 

Better wellbeing and levels of self-efficacy 

Increased and sustained levels of participation in physical activity 

Greater aspirations

Improved skills and knowledge applied through volunteering and social action

What are the benefits for our participants?

Better physical health 

Better wellbeing and levels of self-efficacy 

Increased and sustained levels of participation in physical activity 

Greater aspirations

Improved skills and knowledge applied through volunteering and social action

"Our new partnership with LRS is a coming together of a charity and a company that have a shared commitment to sport and physical activity as a driver of personal and social development for people and communities. In working together we will create new opportunities for participation, new coaches and community activators and create healthier and more connected communities across Britain and Northern Ireland, especially in those communities where opportunities are limited and young people face significant challenges. We look forward to demonstrating this impact in the coming years.”

180x180 Gary Stannett

Gary Stannett MBE

 Chief Executive, 
Active Communities Network

“The B Active programme means a lot to me. Not everyone has the money to go to the gym so an initiative like this helps me stay healthy and stay out of trouble. The session is important within my community as it gives people an opportunity to come together and it’s not just about the fitness as you come here and can meet new people, engage and most importantly have fun.” 

180x180 Michale KuKu

Michael Kuku

B Active ambassador
Active Communities Network

The LRS Movement Fund is also funding an academic partner to carry out a three-year study that will closely examine behavioural change over this period.

Visit www.activecommunities .org.uk/bactive for more on the programme.