Lucozade Energy is about living life to the full and no matter what life throws at you, energy beats everything.
Originally launched in 1927 by William Hunter, ‘Glucozade’ as it was known back then, was used to replace lost energy through sickness. The drink was the first to combine great taste with glucose and was used extensively throughout hospital wards and pharmacies in the years that followed. Fast forward 90 years, Lucozade Energy is now the UK’s biggest energy brand* and has evolved into a fun and vibrant drink enjoyed by millions of consumers.
The iconic fizzy drink is now also available in a range of refreshing flavours including Wild Cherry and Apple Blast. The brand also launched Lucozade Zero so that consumers can still enjoy the great taste of Lucozade without the sugar.
If you are a person with diabetes who uses Lucozade Energy for self-treatment, we have put together some information you can read here. If you have questions regarding the recipe change, please contact our consumer care team.
* EXT IRI, MarketPlace, GB, latest 52 week data ending 24.02.19