Made to Move.
Since its launch in 1990, Lucozade Sport has become the UK’s #1 selling sports drink*. Lucozade Sport is an ‘isotonic’ sports drink, so it gives you carbohydrates and electrolytes that keep you hydrated and help you maintain your performance during exercise.
Lucozade has put a stake in the ground, with an ambitious goal of inspiring the nation to move more by 2020. This is all part of the ‘Made to Move’ campaign – encouraging consumers to make positive changes to their lifestyle.
The Sport range includes Lucozade Sport Body Fuel and Lucozade Sport Low Cal, in a variety of tasty, fresh flavours.
*SOURCE: IRI Marketplace Data, 52 w/e 21/08/16