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Creative Planner

Stockley Park

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We have an exciting opportunity for a Planner to work on some of the best-known brands in the UK soft drinks industry.

You will be based in our West London Office and be part of TED - our in-house agency. We produce through-the-line comms – everything from shopper to TVCs through to social media. You will be responsible for recommending insight-led strategies and KPIs for our brands. You will plan awe-inspiring brainstorms and brief our creative team to ensure our output is strategically robust. You will bring a wealth of knowledge and marketing experience and be in-tune with the latest culture and audience trends. 

Key Accountabilities

  • Translates and adds value to business briefs turning them into insight-rich creative strategies
  • A panache for rallying people together around a brief or challenge to lead stretch sessions delivering actionable creative concepts
  • Lead cross-functional and agency teams to develop comms plans and strategies
  • Developing and participating within research projects in collaboration with Insights and Shopper teams
  • Working with creative team to establishing comms platforms (including look and feel, tone of voice, message hierarchy, channel and consumer journey messaging)
  • Have an understanding of what is a customer journey, how to audit the content/communications ecosystem and where the most valuable points are to invest time and money
  • Solid understanding of paid, owned and earned media to have a meaningful discussion with a media or PR agency.
  • Identifying key trends & best practices and sharing this internally
  • Proactively approaching client with relevant innovative & integrated solutions
  • Articulating creative ideas to sell-in to brand with compelling write ups and impactful visual
  • Works and interacts with team members from all departments
  • An agile doer not just a smart thinker

Skills & Experience

  • Demonstrable experience developing multichannel strategies
  • Highly organised individual with experience managing a portfolio of campaigns
  • Creative, passionate and in tune with the latest content marketing and wider digital trends.
  • Ability to work under pressure and to deadlines across multiple projects on multiple brands.
  • Experience working on brand campaigns, contributing and complementing to the creative and planning process.
  • Strong, confident and effervescent presentation skills
  • Excellent organisational, communication and time-management skills