Foodservice Development Executive

Field based 

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Overview & Job Purpose

The role of the Foodservice Development Executive is to develop and deliver a strong business platform with our existing and new customers in your specified region. As a key member of the Out of Home channel in Foodservice this role is responsible for developing and maintaining effective relationships with the key trading team contacts in their region and utilises these relationships to influence decisions being made in each customer.  The Regional FDE has full accountability for achieving and supporting incremental sales, availability, profitability and brand equity for all brands. The FDE agrees plans with the decision maker in the regionally based accounts in their area and supports the Customer Business Managers/Executives to develop and manage agreed accounts by ensuring promotional and activation plans are executed as required whilst building relationships at various levels within the customers’ business.

Key Responsibilities, scope for decision making, KPI's

  • Develop and implement a customer management strategy across customer base – includes winning and developing new business via regional customers in foodservice retail and route to market area including further maximising existing business
  • Joint customer business planning incorporating agreement of range and listings, promotional plans, listing & distribution of new products, land relevant brand plans for the year, manage and arrange suitable route to market, Equipment agreement as relevant
  • Working with customer business managers and area sales managers to negotiate and agree local deals and Joint Business Plans where there is an opportunity to further drive sales
  • Manage any admin related to regional customers on territory
  • Manage customer demands to an effective sales and profit conclusion
  • Manage customer relationships at decision maker level and day to day contact with customer
  • Business cycle responsibility and input into relevant customer business managers – forecasting input, P&L review, weekly net sales call responsibility as appropriate, accrual management
  • Work with and develop long-term relationships with all regional accounts own sales teams to maximise opportunities with Foodservice
  • Work in close association with Foodservice field sales colleagues to ensure ultimate levels of execution and compliance across the Foodservice stockist base in your region
  • Develop and maintain an account file that contains all relevant customer information
  • Issue a quarterly report covering customer performance versus target, implementation of the account plan and the outlook for the balance of the year

Qualifications and Professional Experience

  • Graduate calibre
  • Previous Account Management experience within out of home field area (not essential)
  • Broad business knowledge and market understanding.
  • Experience in developing a new business portfolio of customers across Foodservice channel
  • Experience of building relationships at all levels within an organisation

Key Competencies and Skills

  • Delivering results
  • Commercial Acumen
  • Strategic Thinking